Quartzed.

The brief was an original logo that was simple and minimal to represent a business that sells unique crystals. Some key words that we focused on with the brand identity were energy, flow and luxury.

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The client chose the Starter Brand Package which includes a Mood Board to confirm visual and design direction, 2 design concepts and 2 rounds of revisions. This particular project was the perfect example of a how the design process is a journey, and it actually took quite a different design direction. We did a few extra concepts to unsure that we got to a place where the client was extremely happy with the end result. Click here to view their initial logos and the examples provided.