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Behind the scenes - Quartzed
Below is the existing logo and two design examples that the client had made themselves.
Concepts.
While I feel its crucial to deliver what the client wants, I always like to offer some suggestions or ideas that may be a little out of the box. As you will see below, I offered a logo that was similar to the designs they had provided and also offered some alternative ideas.
From here is where we shifted the design direction to incorporate the diamond shaped crystal and use the whole word Quartzed rather than the QC.
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