SORA LIVING
A self-directed concept, built from the ground up

A modern Australian fashion and homewares brand, imagined for a market where a genuine point of difference has to be built in from day one.

​

Every element was developed around one idea - Australian living, told through quiet, considered design rather than loud styling.

The Approach

Every element was developed around one idea: Australian living, told through quiet, considered design rather than loud styling.

​

A deep forest green and warm taupe palette was paired with a serif wordmark and a tracked-out sans for supporting text. A custom oval pattern was developed as a second brand asset, giving the identity a distinctive texture beyond the logo itself.

The system was then applied across packaging, a gift box unboxing sequence, social tiles and photography direction, to prove it could hold together across every touchpoint a customer would actually see.​

Services:

+ Logo System

+ Brand Identity
+ Brand Pattern

+ Colour System

+ Packaging Design