Ridge 2 Valley Building
Refining an idea into a brand that works
A polished identity that takes an early concept and transforms it into a versatile brand, designed to work clearly and confidently across both digital and real world applications.
Services:
+ Logo, submark & Icon
+ Stock image suggestions
+ Apparel
+ Stationery
+ Vehicle decals
+ Social media templates
The Strategy & Result
Rather than simply adjusting the existing artwork, I redrew the logo from the ground up, keeping the core idea of the ridge line while refining the shapes, proportions and typography to create a more balanced and professional mark.
Alongside the primary logo, I developed a secondary R2V submark that could be used in smaller applications such as social media and apparel. This gave the brand flexibility while keeping everything visually connected.
To demonstrate how the identity could work in practice, the brand was presented across apparel, vehicle signage and social media.
Leigh launched the brand immediately.
Kind Words
“A classic example of the best working with the best!! Thanks so much Dan for your support, advice and ultimately an outstanding result. Love it!!”.
- Leigh Hornsby