Jean Maree
A DIY brand elevated for a premium market
This project began with a logo that reflected Lisa's original vision for her handmade soap business. As her products evolved into a range of luxurious skincare made with high-quality, natural ingredients, it became clear the brand needed to grow with her.
Services:
+ Brand strategy
+ Mood board development
+ Logo refinement
+ Packaging design
+ Product labels
The Challenge
The products were beautifully crafted using premium ingredients, but the branding no longer reflected their quality or price point. The challenge was to elevate the brand without losing the personality and authenticity that made it uniquely Jean Maree.
Brand Strategy
We started by developing mood boards to explore different creative directions and establish a clear visual language before moving into design. This collaborative process helped refine the vision and create confidence in the direction we were taking.
From there, we redesigned the visual identity and developed premium packaging that reflected the quality of the products inside. Every detail was considered to create a brand that felt elegant, natural and worthy of its place in the market.
The Results
Jean Maree now has a brand that truly represents the quality of her products. The refined identity and packaging allow her to confidently position her range as a premium offering, creating a stronger connection between the product, the brand and the customer.
Kind Words
"Working with Danni felt like working with someone who genuinely cared about my business. She took the time to understand my vision, guided me through the process and created a brand that feels completely authentic to me. I constantly receive compliments on my packaging and branding."
- Lisa Maree, Founder