A self-directed brand concept for a luxury farmstay
A quiet, considered identity built on typography, texture and space.
The Approach
Acre & Mane started as a passion project, an opportunity to explore what luxury looks like when it slows down. Not the kind that announces itself, but the kind you feel in the weight of a card or the stillness of a layout.
The identity was built around restraint. Typography does the heavy lifting, the colour palette draws from soil, stone and late afternoon light and every application, from welcome collateral to packaging, was designed as part of a cohesive system rather than a standalone piece.
The Result
Considered, unhurried and confident. An identity that earns its place in the premium lifestyle space without shouting for attention.
Services:
+ Logo and wordmark
+ Full visual identity system
+ Packaging and collateral
"I created Acre & Mane to explore a brief. What does a luxury brand look like when it's rooted in place rather than trend? Every decision came back to that question."
- Danni Patterson, Graphic Designer